Rhythm Influence x ThisThat Forge Elite Data Measurement Partnership

ThisThat Gold Partners are top industry innovators with access to advanced tools and insights, setting new benchmarks. They receive tailored support and exclusive features for superior campaign outcomes and growth.

As a Gold Partner, Rhythm Influence gains exclusive access to ThisThat’s advanced SaaS platform, which enhances data insights and real-time optimisation for superior campaign performance. They can run in-house brand lift studies on every campaign, quickly gathering data from billions of social media users and targeting specific demographics. This enables real-time adjustments to paid ads, optimising KPIs like brand lift and purchase intent. The platform provides deep insights into statistically significant links between drivers and KPIs, allowing Gold Partners like Rhythm Influence to make data-driven decisions that elevate their influencer marketing efforts. Additionally, the platform offers real-time creative feedback, helping them refine their content strategy by identifying effective messaging for specific audiences, ensuring maximum campaign performance.

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“ThisThat’s platform is not just a brand lift measurement tool; it’s a comprehensive solution encompassing creative feedback, market research, sales attribution, trendspotting, and more. We’ve already begun to explore its vast potential and are excited about the opportunities it presents for our diverse use cases,” stated David Neuman, VP, Analytics & Paid Social, Rhythm Influence.

Max Osborne, Founder of ThisThat, said: "We are delighted to have Rhythm Influence as a Gold Partner. The self-service nature of ThisThat's SaaS platform has revolutionised influencer campaigns, and Rhythm Influence is now poised to benefit immensely. With our set of the art  measurement tools, they can conduct in-house brand lift studies on every campaign, rapidly collect data, and precisely target specific demographics. We look forward to seeing the incredible outcomes this partnership will bring."