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Why Love Matters? The Brand Love Blueprint

Published:
February 24, 2026
Last updated:
February 24, 2026
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From industry insights to news and announcements, this is where you’ll find everything shaping 
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Reports
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Why Love Matters? The Brand Love Blueprint

2026
From the Club TT event, Why Love Matters? Governing Influence in the Community Era, comes The Brand Love Blueprint, a strategic framework grounded in ThisThat’s Intelligence and shaped by Club TT Voices.
Updates
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1 min

ThisThat Welcomes Lauren Warnock as Strategic Insight Director

2025
We’re thrilled to welcome Lauren Warnock to ThisThat as our new Strategic Insight Director!
Updates
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3 mins

ThisThat Launches Club TT: A New Era of Community for Industry Change Makers

2024
London, October 2024: ThisThat, an award-winning data company redefining brand lift for the new era of community-led advertising, is proud to announce the launch of Club TT, an exclusive members' club for industry leaders driving the creator economy. Club TT is an invitation-only community, created for change-makers working directly with brands to shift more budget into influencer marketing—one campaign at a time.
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5 mins

ThisThat Accelerates Growth with Significant Unicorn Founder Investment

2024
ThisThat Accelerates Growth with Significant Unicorn Founder Investment
Updates
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5 mins

What is brand lift and why is important now?

2024
Brand lift isn’t just a marketing buzz word, it should be core to every marketing campaign. But what exactly is it? Why is it so important now? And what does it mean for brands?
Updates
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3 mins

3 New Hires for ThisThat!

2023
ThisThat, the leading Influencer Marketing Measurement company based in London, is delighted to welcome three exceptional individuals to our growing team.
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3 mins

Our Co-Founder Dom got the finger from Oatly's Creative Director...

2023
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2 mins

Ella joins ThisThat from Market Research giant Kantar

2022
ThatThat is pleased to formally announce an addition to their team - Ella Taylor as Insight Manager.
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3 mins

ThisThat Win Gold (Twice)

2022
ThisThat wins Best Influencer Marketing Technology and Industry Choice of SaaS at the 2022 Influencer Marketing Awards.