Partnership
Read time: 
5 mins

The Insight That Delivered 6:1 ROI: Greater Anglia x Atomic Supernova

One core insight changed everything: When Greater Anglia switched the messaging to focus on the offering of fast, direct trains between London and East Anglia, curiosity and action followed. This simple insight became the fuel that built affinity and got people booking tickets.
Published:
May 9, 2025
Last updated:
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